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Privacy Policy

Last updated: September 29, 2026

1. Introduction

This Privacy Policy explains how Synov, LLC, a limited liability company formed in Delaware, United States, operates under the SYNOV brand and processes personal data on its website and in its services, including the Synov Gloo platform. It describes the data we receive, why we use it, the providers with whom we share it, how long we retain it, and how to request deletion.

This Policy applies to: (i) authorized users of SYNOV services; (ii) visitors to our websites and digital channels; and (iii) where applicable, to the end users whose data is processed by SYNOV on behalf of its enterprise clients, in which case SYNOV acts as data processor and the client as data controller.

The data protection laws applicable to each processing activity and individual apply, including Panama Law 81 and the Brazilian LGPD where relevant. This Policy describes our practices and does not limit rights granted by those laws.

2. Information We Collect

2.1 Information you provide directly

  • Full name and contact details (email, phone)
  • Business information (company name, position, industry)
  • Information provided through forms, inquiries, or requests
  • Communications with us, including WhatsApp messages, emails, and voice calls
  • Information related to contracted services
  • Documents and data uploaded to our platforms, where applicable

2.2 Information collected automatically

  • IP address and approximate geolocation data
  • Browser type, operating system, and device
  • Pages visited and browsing time
  • Website referral source
  • Google Analytics data on browsing behavior
  • Cookies and similar technologies

2.3 Information processed on behalf of our enterprise clients

When our clients (companies) use our platform to manage communications with their own end users, we may process:

  • WhatsApp Business messages and other communication channels
  • Call audio and transcripts; recordings when that feature is enabled
  • Images and photographs captured in operational workflows
  • Documents for data extraction (invoices, orders, records)
  • Electronic signatures and audit trail records
  • Operational information specific to each client

When an enterprise client determines the purposes and instructs us to process data, Synov, LLC acts as processor and the client as controller. For website data and our commercial relationship, Synov, LLC determines the purposes. Calls, images, and documents may contain sensitive data depending on their content and applicable law.

3. Use of Information

We use personal information for the following purposes, supported by applicable legal bases (consent, contract performance, legal compliance, or legitimate interest as appropriate):

  • Provide, operate, and improve our services and platforms
  • Process WhatsApp Business messages and other communications
  • Operate automated voice agents with AI technology
  • Respond to inquiries and requests
  • Send information about our services (with your consent)
  • Personalize the user experience
  • Conduct analysis and market research
  • Comply with legal, regulatory, and contractual obligations
  • Protect the security of our systems and prevent fraud

4. Use of Artificial Intelligence

Our platform uses artificial intelligence models to process communications, automate operational tasks, and extract information from documents. This includes:

  • Natural language processing of text and voice messages
  • Voice transcription and synthesis
  • Document data extraction
  • Automatic classification and routing of communications

When a client enables AI features, the necessary content from messages, documents, audio, or transcripts may be sent to model providers to generate responses, extract information, or run the requested workflow. Training or tuning models with client data requires a specific agreement; we do not use end-user data to train our own general-purpose models without the client’s authorization.

5. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Improve site functionality
  • Analyze traffic via Google Analytics
  • Remember user preferences
  • Provide personalized content

You can configure your browser to reject cookies, although this may affect site functionality. Non-essential cookies are activated only when you provide consent.

6. Sharing Information with Third Parties

SYNOV does not sell or rent personal information to third parties. We may share information with:

6.1 Service and platform providers

  • Amazon Web Services (AWS) — Cloud infrastructure, storage, data processing, and AI models (primary region: us-east-1)
  • Meta Platforms, Inc. — WhatsApp Business API services and related platforms
  • SignalWire, Deepgram, and ElevenLabs — telephony, transcription, and speech synthesis when the voice channel is used
  • Anthropic and OpenAI — Language models for text and voice processing
  • Calendly and Stripe — meeting scheduling and payments when those features are used
  • Google Analytics and, when enabled, Meta or LinkedIn tags through Google Tag Manager — website analytics and measurement according to consent preferences

We share with each provider the data needed for the enabled feature, subject to applicable agreements and controls.

6.2 Legal requirements

We will share information when required by law, court order, competent authority, or to protect our legitimate rights, those of our users, or third parties.

6.3 Business transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the legal successor, maintaining the protections of this policy.

7. WhatsApp Business and Meta Platform Integration

When we use WhatsApp Business API and other Meta platforms:

  • We comply with applicable Meta terms and policies, including the WhatsApp Business Policies and the WhatsApp Terms for Businesses
  • We process messages only for purposes authorized by the enterprise client and the end user
  • Messages received through the WhatsApp API are processed in authorized systems under the controls described in this Policy
  • We do not use end-user data for purposes other than the contracted services
  • We allow users to opt out of communications at any time

8. Data Security and Breach Notification

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, loss, destruction, or alteration. This includes:

  • Encryption in transit (SSL/TLS) and at rest
  • Role-based access controls (RBAC) and multi-factor authentication
  • Continuous system monitoring
  • Periodic audits
  • Security training for our team

No method of internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security. In the event of a security incident that may pose a risk or relevant harm to data subjects, we will notify the competent data protection authority and affected data subjects within a reasonable timeframe, in accordance with the obligations of Panama Law 81 and, where applicable, the Brazilian LGPD.

9. Your rights and privacy contact

Depending on applicable data protection law, you may have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete information
  • Deletion: Request deletion of your data when no legal obligation requires retention
  • Objection: Object to processing on legitimate grounds
  • Portability: Receive your data in a structured, machine-readable format
  • Withdrawal of consent: Revoke previously granted consent, without affecting the lawfulness of prior processing

To exercise these rights, write to info@synov.net. We will verify your identity and respond within applicable legal timeframes. If an enterprise client controls the data, we will coordinate the request with that client or explain how to contact it.

10. Data Retention

Retention depends on the type of data, the purpose of processing, the contract, and applicable legal obligations; there is no single period for every service. You can ask about the period that applies to your data at info@synov.net. As a general guide:

  • Browsing data: according to analytics settings, consent, and the time needed to measure website use
  • Inquiries and commercial communications: during the relationship and as needed for obligations or claims
  • Call audio is processed during the conversation. Transcripts and any recordings are retained according to the contract, client instructions, and applicable legal obligations.
  • Operational data processed for a client: according to the contract, settings, and its retention or deletion instructions
  • Contractual, accounting, and tax records: for the periods required by applicable law

11. International Transfers and Data Residency

Providers may process data outside an individual’s country, including in the United States when AWS or other providers are used. The region and transfers depend on service settings and the contract. We apply applicable contractual and technical safeguards, including:

  • Contractual data protection clauses
  • Compliance with recognized international frameworks
  • Verification of subprocessor security measures

12. Minors

Our services are directed exclusively to authorized representatives of client organizations. They are not directed to persons under 18 years of age and we do not intentionally collect personal information from minors. If we discover that we have collected information from a minor without verifiable parental consent, we will delete it immediately.

13. Data Deletion at User Request

To request deletion of your personal data:

  • Send an email to info@synov.net from the address associated with your data
  • Use the subject line: "Data Deletion Request"
  • We will verify your identity before proceeding
  • We will process the request within applicable legal timeframes
  • We will confirm in writing once deletion is complete

Some data may be retained when the law requires it (for example, accounting or tax records).

14. Changes to This Policy

We may update this policy periodically. The date of the last update appears at the beginning of the document. Significant changes will be notified by email or via prominent notice on the website. We recommend reviewing this page periodically.

15. Contact

For questions about this policy, your personal data, or to exercise your rights:

Synov, LLC (operating under the SYNOV brand)

Privacy email: info@synov.net

Address: Altos de Plaza Tocumen, PH Torres del Este, Tower 3, Section A, Panama City, Panama

Delaware LLC · file no. 10765857

Web: https://synov.net

Commitment to Privacy

At SYNOV, the protection of your data is a priority. We continuously work to maintain the highest standards of security and privacy across all our services.

Privacy Policy | SYNOV