Your customers ask. Gloo answers with data from your systems.

They ask on WhatsApp or through a phone line for the status of their operations. Gloo answers with data from your TMS, your WMS and your ERP; your team only gets what needs judgment.

What it costs to support your customers without Gloo

It is not a help desk: it is the operation explained over and over. Volume grows with every new customer; the team does not.

"Where is my freight?" all day long

Almost all of them already have an answer inside a system. Answering them adds no value and eats your account team day.

The answer lives in three different systems

Transport in the TMS, inventory in the WMS, the invoice in the ERP. One question, three screens.

Support stops after hours

The operation does not stop at night or on weekends. Support does, and that wait turns into a complaint.

Service depends on who picks up

Everyone replies their own way and leaves no record. When that person is out, your customer feels it.

The solution

How Gloo solves it

Gloo opens an operational support channel that answers with real data from your systems, is always available, and only involves a person when it genuinely matters.

A channel your customer already uses

Your customers ask on WhatsApp or through a phone line answered by an agent wired into your systems. Nothing to install and no password to remember: they register once with their corporate email and from then on sign in with a code sent to that address. Gloo knows who is asking and which operations belong to them.

Answers from the source of record

Gloo queries the TMS, the WMS, the ERP or the database you authorize and answers with the real status. It does not improvise: it answers only with what exists in your systems, and when there is no data, it says so.

One agent serves every client at once

An account manager carries three or four clients and handles one conversation at a time. The agent handles the whole book in parallel: a hundred simultaneous questions get answered as fast as one. Adding clients stops meaning adding people.

Your executives only get the exception

When the question is a complaint, an exception or something that takes judgment, Gloo escalates to the responsible executive with the context already assembled. Everything else resolves without touching your team.

Step by step

How it works

Four steps between the customer question and the answer, with your executive appearing only where judgment is needed.

  1. 1

    Customer

    Your customer asks on their channel

    They write on WhatsApp or call the phone line: "has my dispatch left?", "what happened with order 4820?", "I need the August invoice".

  2. 2

    Gloo

    It recognizes who they are and what they may see

    Whoever writes registers once with their corporate email and signs in with a verification code sent there. Only then does Gloo know which operations and which information belong to them. Nobody sees what is not theirs.

  3. 3

    Gloo

    It queries your systems and answers

    It looks up the status in the TMS, the WMS or the ERP, assembles the answer in plain language and returns it on the same channel, with the document attached when it applies.

  4. 4

    Executive

    Only what needs judgment gets escalated

    If it is a complaint, an exception or a non-standard request, Gloo hands the case to the executive with the full history, and it is on record who handled it and when.

Typical results

What changes in a logistics operator support desk when the channel answers with data from the systems.

70%

Status questions resolved without an executive

24/7

Support available without adding shifts

All of them

Clients served simultaneously by one agent

< 1 min

Response time on a status question

100%

Conversations logged and auditable

Where does it apply?

On any question whose answer already exists in one of your systems. What changes from one case to the next is who asks and where the data sits:

Shipments and dispatches

"Where is my freight and when does it arrive?"

Warehouse receipts

"Did you receive my goods, and how many?"

Customs filings

"Where does the clearance stand and what is missing?"

Inventory per customer

"How much stock do I have available of this product?"

Supporting documents

"Send me the August invoice and the signed waybill"

Loading and unloading appointments

"What time was tomorrow's appointment set for?"

Balances and account statements

"Which invoices do I still have open?"

Your customer's customers

"When does my order arrive?", asked by the end recipient

Frequently asked questions

No. Gloo takes the status questions, which are most of the volume and the least demanding in judgment. Your executives keep the complaints, the exceptions and the commercial relationship, which is where their time is worth something.

All of them. An account manager handles one conversation at a time and carries three or four clients; the agent handles the whole book in parallel and answers as fast with one question as with a hundred. That is why adding clients stops forcing you to add people: support capacity no longer depends on team size.

Each person registers on the platform with their corporate email and, when writing on WhatsApp or calling, signs in with a verification code sent to that address. From there Gloo knows who they are, which customer they belong to and which operations they may query. Without that code, it does not answer.

Gloo does not make things up. It says it cannot confirm the status at that moment and escalates to the responsible executive. That is better than a polished, wrong answer.

Yes. It connects through APIs, webhooks or direct database access, depending on what each system exposes. Integrations are defined during implementation, starting with the source that answers most of the questions.

Both. The phone line is answered by an agent that understands the question, looks the data up in your systems and answers out loud; WhatsApp also allows attaching documents. The customer picks the channel.

Whichever language it is written in. For operators with customers in several countries it is the same channel, with no separate teams per language.

A first version with a pilot group of customers and one integration is ready in 4-6 weeks. Rolling out to the rest of the book depends on the number of systems and the volume, typically 2-3 months.

Let us look at what your customer support would look like with Gloo

30 minutes. We show you how a status question resolves itself and how only what needs judgment reaches your executive.

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Customer support on WhatsApp and calls | Gloo by SYNOV