Your customers ask. Gloo answers with data from your systems.

They ask on WhatsApp or through a phone line for the status of their operations. Gloo answers with data from your TMS, your WMS and your ERP; your team only gets what needs judgment.

What it costs to support your customers without Gloo

It is not a help desk: it is the operation explained over and over. Volume grows with every new customer; the team does not.

"Where is my freight?" all day long

Many of them already have an answer inside a system. Resolving them manually forces your account team to look up and repeat the same data.

The answer lives in three different systems

Transport in the TMS, inventory in the WMS, the invoice in the ERP. One question, three screens.

Support stops after hours

The operation does not stop at night or on weekends. Support does, and that wait turns into a complaint.

Service depends on who picks up

Everyone replies their own way and leaves no record. When that person is out, your customer feels it.

The solution

How Gloo solves it

Gloo opens an operational support channel that answers with real data from your systems, follows the agreed service window, and only involves a person when judgment is required.

A channel your customer already uses

Your customers ask on WhatsApp or through a phone line answered by an agent wired into your systems. Nothing to install and no password to remember: they register once with their corporate email and from then on sign in with a code sent to that address. Gloo knows who is asking and which operations belong to them.

Answers from the source of record

Gloo queries the TMS, the WMS, the ERP or the database you authorize and answers with the real status. It does not improvise: it answers only with what exists in your systems, and when there is no data, it says so.

Repetitive questions are handled in parallel

Gloo can process several status questions without creating a manual queue. Actual capacity depends on the limits of each channel, integration and system of record, and is validated before the service expands.

Your executives only get the exception

When the question is a complaint, an exception or something that takes judgment, Gloo escalates to the responsible executive with the context already assembled. Everything else resolves without touching your team.

Step by step

How it works

Four steps between the customer question and the answer, with your executive appearing only where judgment is needed.

  1. 1

    Customer

    Your customer asks on their channel

    They write on WhatsApp or call the phone line: "has my dispatch left?", "what happened with order 4820?", "I need the August invoice".

  2. 2

    Gloo

    It recognizes who they are and what they may see

    Whoever writes registers once with their corporate email and signs in with a verification code sent there. Only then does Gloo know which operations and which information belong to them. Nobody sees what is not theirs.

  3. 3

    Gloo

    It queries your systems and answers

    It looks up the status in the TMS, the WMS or the ERP, assembles the answer in plain language and returns it on the same channel, with the document attached when it applies.

  4. 4

    Executive

    Only what needs judgment gets escalated

    If it is a complaint, an exception or a non-standard request, Gloo hands the case to the executive with the full history, and it is on record who handled it and when.

What the pilot must prove

Verifiable signals for deciding whether the channel can move from a controlled group into a broader operation.

Source

The answer matches authorized TMS, WMS or ERP data

Access

Each customer can query only the operations assigned to them

Exception

What needs judgment reaches a person with the context assembled

Record

Question, answer and escalation stay in one thread

Where does it apply?

On any question whose answer already exists in one of your systems. What changes from one case to the next is who asks and where the data sits:

Shipments and dispatches

"Where is my freight and when does it arrive?"

Warehouse receipts

"Did you receive my goods, and how many?"

Customs filings

"Where does the clearance stand and what is missing?"

Inventory per customer

"How much stock do I have available of this product?"

Supporting documents

"Send me the August invoice and the signed waybill"

Loading and unloading appointments

"What time was tomorrow's appointment set for?"

Balances and account statements

"Which invoices do I still have open?"

Your customer's customers

"When does my order arrive?", asked by the end recipient

Frequently asked questions

No. Gloo handles repetitive status questions that can be resolved from an authorized source. Your executives keep complaints, exceptions and the commercial relationship, where judgment is required.

Capacity is defined through load tests across the channels, integrations and systems of record. The pilot sets concurrency, response-time and escalation thresholds before the customer group expands.

Each person registers on the platform with their corporate email and, when writing on WhatsApp or calling, signs in with a verification code sent to that address. From there Gloo knows who they are, which customer they belong to and which operations they may query. Without that code, it does not answer.

Gloo does not make things up. It says it cannot confirm the status at that moment and escalates to the responsible executive. That is better than a polished, wrong answer.

Yes. It connects through APIs, webhooks or direct database access, depending on what each system exposes. The pilot starts with the source agreed for the initial set of questions.

Both. The phone line is answered by an agent that understands the question, looks the data up in your systems and answers out loud; WhatsApp also allows attaching documents. The customer picks the channel.

The languages agreed for the pilot are enabled and tested. Before production, operational terminology, documents and escalation paths are validated in each language.

Timing is estimated after identifying the channel, system of record, permissions and pilot group. Expansion depends on the number of integrations, volume, and the results of load and security testing.

Let us look at what your customer support would look like with Gloo

30 minutes. We map how a status question moves through the authorized source, the answer and escalation when judgment is required.

¿Necesitas transformar tu organización? ¡Conversemos sobre tu estrategia digital!
Customer support on WhatsApp and calls | Gloo by SYNOV