You flag the operation. Gloo watches it until it closes.

From WhatsApp or a call, you say which operation and under what condition. The rest — alerts, escalation and the log — is on Gloo.

What it costs to chase a critical operation by hand

There is always an urgent dispatch or a receipt that cannot fail. Today that follow-up lives in someone's head, and it holds only as long as that person remembers.

The follow-up depends on someone remembering

Someone says "keep an eye on that dispatch" and it stays in one person's memory. One shift change and it drops.

The team checks statuses over and over

The team goes into the systems to see whether anything changed. Most times nothing did, and the day is gone.

Developments arrive through different channels

One in an email, one on WhatsApp, one on a call. No single place to see where the operation stands.

When there is a complaint, the thread cannot be reconstructed

Who contacted whom, when, and what they answered. Piecing it together takes hours and ends up incomplete.

The solution

How Gloo solves it

Gloo turns that "keep an eye on it" into a formal watch: with an owner, a condition and a record.

Created by speaking, not by filling forms

Your owner tells Gloo which operation to watch and until when, on WhatsApp or by phone. Gloo structures it and switches it on.

Gloo watches events, not people

It stays connected to your systems waiting for what you defined: a status change, a deadline running out, a condition being breached.

It alerts, contacts and escalates

It notifies the owner when it happens. If they do not reply in time, it moves up a level. It does not switch off until the operation closes.

The whole thread is on record

Every event with its time, the channel, the person contacted and their reply. Traceability is not assembled afterwards: it builds itself.

Step by step

How it works

From "please keep an eye on it" to a watch with an owner, a condition, a deadline and a record.

  1. 1

    Owner

    You ask for the watch on WhatsApp or the phone line

    "Put a special watch on dispatch 8814 until the customer confirms receipt." Gloo asks for whatever is missing.

  2. 2

    Gloo

    It stays watching the defined event

    It connects to the TMS, the WMS or the ERP and waits. Nobody has to go back in to check.

  3. 3

    Gloo

    It alerts, contacts and escalates

    It tells the owner what happened. If they do not reply in time, it moves up a level: it does not die in an unread notification.

  4. 4

    Team

    It closes with the full thread

    The record remains: every status with date, time, contact, channel and reply. Ready for the customer or for the audit.

Typical results

What changes when the critical operation watches itself instead of depending on someone remembering it.

100%

Critical operations with an owner, a condition and a deadline

< 5 min

Detection of a development from the moment it occurs

3x

More operations watched per supervisor

100%

Traceability of contacts, replies and escalations

Where does it apply?

Not only logistics, and not only customer service. It applies to any order, delivery or process with a time commitment or a condition that has to hold. What changes in each case is the condition being watched:

Production and packaging

An order that does not reach the line before the limit the SLA requires

Progress of an order

An order below 80% progress four hours before the committed date

Transport and deliveries

A delivery with no proof of receipt within the agreed commitment

Warehouse receipts

An appointment that is not unloaded within its time window

Quality

A procedure that is breached or a deviation nobody closes in time

Customs filings

A clearance approaching its expiry date without being released

Customer service

An open complaint nobody answers within the committed time

Purchasing and suppliers

A confirmed purchase order that does not arrive on the promised date

Frequently asked questions

A system alert fires and dies there. A Gloo watch has an owner, a condition, a deadline and escalation: if nobody responds, it moves up, and everything that happens lands in a single thread. It is also created by the person who knows the operation, by speaking, not by an administrator configuring rules.

Whoever you authorize: an account executive, a dispatch supervisor, a warehouse lead. Each one registers with their corporate email and signs in on WhatsApp with a verification code; Gloo also validates that they have permission over that operation before switching it on.

Status changes in your systems, deadlines running out, events that did not happen on time, or combined conditions. The most used ones are preconfigured so they can be asked for in a single sentence.

Only the people and channels you authorize: WhatsApp, phone call, email or your team internal channel. Escalation follows the order you define.

The operation being watched, the type of watch, the condition monitored, every event with date and time, the person or team contacted, the channel used, the reply received, the escalations and the final status.

Yes. The same record serves to tell your customer what happened and when, without anyone assembling the summary by hand.

A first watch type over one operation and one integration is ready in 4-6 weeks. Adding watch types afterwards is configuration, not a new project.

Let us look at which of your operations should watch themselves

30 minutes. We pick a critical operation from your day to day and show you how the watch is created, how it alerts and how the thread ends up.

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Active watch on critical operations | Gloo by SYNOV